Analytics and tracking
Know what brings you customers
If you cannot measure it, you cannot improve it. We set up the tracking and explain the numbers in plain language, so you decide with facts and not with feelings.
Get a free proposal
Why it matters
Most businesses have numbers. Few have numbers they trust, and fewer still know what to do with them.
Wrong data is worse than none
Duplicate tracking, missing conversions and your own visits counted can lead you to cut what works and keep what does not.
Measure what pays
Visits are easy to count. Calls, forms and sales are what you actually care about, so that is what we set up.
A number you cannot act on is noise
We turn data into a short list of questions answered and decisions to take.
What you get
Numbers you can follow
Tracking set up properly
We install and test analytics and conversion tracking so the data is correct from the start.
Goals that match your business
We agree on what counts as a result: calls, forms, sales, bookings.
A dashboard in one page
The few numbers that matter, updated automatically.
Respectful of privacy
We configure consent and data collection with your visitors' privacy in mind.
Campaign tags that tell the truth
A tidy way of labeling each ad, email and link so every visit has a source.
Your accounts, your data
Everything is set up in accounts that you own, so the history stays with you.
How we think
Start with the questions, then choose the numbers
A dashboard with fifty charts answers nothing. We begin by asking what you want to know: where do customers come from, which ads pay back, which pages lose people, which products or services sell the most. Each question decides what we measure.
Then we check what you have. Many sites have analytics installed once and never tested: the same sale counted twice, form submissions not recorded, traffic from your own team mixed in. An audit shows what to trust and what to fix.
We set up events and conversions for the actions that matter and connect them to your ads and your CRM where it makes sense. Every campaign gets consistent tags, so that a month later you can tell what each dollar did.
And we explain what the numbers say. A monthly report that opens with the answer, such as what changed, why it probably changed and what we propose to do, is worth more than a longer one with every chart.
How it goes
From scattered data to a clear picture
We audit what you have
What is tracked, what is missing and what is wrong.
We agree the questions
What you need to know and what a result is worth.
We set up the tracking
Analytics, events and conversions, tested before we trust them.
We build your report
One page with the numbers that answer your questions.
We explain it every month
What changed, why, and what we do about it.
Tell us what you want to find out. We will tell you what we would measure first.
Get a free proposalIs it for you?
This is a good fit if
You are not sure what your numbers mean
Or you do not trust them.
You spend on ads or SEO
And want to see what each channel brings.
You are about to redesign
And want a baseline so you can tell whether the change worked.
FAQ
Analytics questions
What people ask before setting up tracking.
Which tools do you use?
We use the standard analytics and tag tools and tell you what each one is for. Your data stays in accounts that you own.
Is my current data wrong?
Often something is off: duplicate tracking, missing conversions or your own visits counted. The audit shows what to trust.
Do I need a cookie banner?
It depends on the tools you use and where your visitors live. We set up what the rules require and help you keep your privacy policy in line, which a lawyer should review.
How much does it cost?
A setup is a one-time project and reporting is monthly. After a short call we send a written proposal.
What is a conversion?
An action you care about: a purchase, a form, a call, a booking or a sign-up. We agree what counts for you and measure each one.
Can you track phone calls and WhatsApp messages?
Usually, yes. We can count clicks to call and to chat and, with the right tools, link calls to the campaign that caused them.
Can you connect my ads, my site and my CRM?
Often. We link ad platforms, analytics and your CRM where the tools allow, so you can follow a lead from the first click to the sale.
Will tracking slow my website?
We keep it light, load only what is needed and test the speed after installing.
Can you build a report for my team or my client?
Yes. We build one-page reports in plain language, and we can adapt them to the format your team or client uses.
I use an agency already. Can you check their reports?
Yes. An independent look at the numbers is part of our audit service.
Start with the numbers
Tell us what you want to find out. We'll reply with a clear plan and a price.