Website redesign
Redesign your website without losing what Google already gave you
A new look should bring more customers, not fewer. We plan the redesign around the pages that already earn visits, so the change builds on your search visibility instead of erasing it.
Get a free proposal
The risk
A redesign can raise your results or erase years of search visibility. The difference is almost always planning, not design.
Your visibility is an asset
Every page that ranks took time to earn. Treating it as disposable is the most expensive mistake in a redesign.
Every address matters
If an old page address disappears without a redirect, its visits, its links and its ranking go with it.
Measure before and after
Without a baseline you cannot tell whether the new site is better. We record it first.
What you get
How we protect what you have
An inventory of what ranks
We list the pages that bring visits, leads and links, so we know what must be kept, improved or merged.
A redirect map
Every old address mapped to its best new one, so visitors and search engines land in the right place.
Content kept and improved
We keep the text that performs and improve what does not, instead of rewriting everything.
Checked before launch
We test the new site on a private copy that search engines cannot see, comparing it with the old one page by page.
A launch-day checklist
Search engines allowed, sitemap submitted, redirects live, tracking on, forms working.
Watching after launch
We follow indexing, errors and visits in the first weeks and fix what shows up fast.
Why rankings drop
What usually goes wrong in a redesign, and how we avoid it
The most common cause is changed addresses without redirects. The new site calls a page something new, the old address returns an error, and the page's ranking and links vanish. We map every old address to a new one and test each before launch.
The second is removing pages that were quietly bringing visits because they did not fit the new design. We check in your analytics which pages matter before deciding what to cut, and we merge instead of deleting when we can.
Third, rewriting titles, headings and text without looking at what they were ranking for. A tidier headline that drops the phrase people search can cost visits. We keep what works and change it deliberately.
Finally, technical slips: a staging setting that tells search engines to ignore the new site and is left on after launch, a slower page, content that search engines cannot read, internal links that break. These are easy to prevent with a checklist and easy to miss without one.
How it goes
A redesign that protects your visibility
Baseline and inventory
We record your current visits and rankings and list the pages that matter.
Plan structure and redirects
We decide which pages stay, merge or go, and map every old address.
Design and build privately
The new site is built on a private copy that search engines cannot see.
Test and compare
We crawl both sites, check every redirect, and compare titles, content and speed.
Launch and watch
We go live, submit the sitemap and follow results closely for the first weeks.
Honest expectations
What we do and what nobody can promise
We can promise the process
Inventory, redirects, testing and monitoring, all written in the plan.
We cannot promise rankings stay identical
Search results move after any big change. A short period of fluctuation is normal, and we watch it.
We will tell you if not to redesign
Sometimes fixing speed, content and structure gets more than a new look, at lower risk.
Changing your domain is a bigger step
If you change your name or address, we plan it with extra care and tell you the risks first.
Send us your address and tell us why you want to redesign. We will tell you what to protect and what to change.
Get a free proposalIs it for you?
This is a good fit if
Your site is old but it gets visits
You want it to look better and work better without starting over in search.
You are moving to a new platform
From a site builder to WordPress, or to a store platform, and do not want to lose what you have.
You merge or rename
Combining sites, changing your brand or restructuring your pages.
What clients say
People who have worked with us
I shared a rough idea of what I wanted… and I was blown away with the result.
Carlos G.Adsconver I have worked with them for years and they are truly great professionals. They know the digital business market perfectly.
Víctor M.FanConvert The work was excellent and delivered on the agreed dates. I wouldn't hesitate to work with them again. It has been great working together!
Sandy C.DisVoize Very professional. I have worked with them for a long time; they are very attentive and always there when you need them. Highly recommended, 100%.
Iñaki de M.Ex. Home
Translated from Spanish.
FAQ
Redesign questions
The biggest fears people have before a redesign.
Will I lose my Google rankings?
We plan the redesign so you do not lose what you have earned. Some movement after a big change is normal, but with redirects, testing and monitoring it should be short and small, and we fix problems quickly.
What is a redirect?
An instruction that sends visitors and search engines from an old page address to a new one. It keeps the visits and the ranking of the old page working for the new one.
How long until search engines catch up?
Search engines revisit pages over days and weeks. We submit the new sitemap and watch the first weeks closely. Small changes settle quickly; large restructuring takes longer.
Do I need to change my domain?
Usually not, and we advise against it unless you have a strong reason. A domain change is a bigger risk, and we plan it with extra care if you need it.
Can you move my site to another platform?
Yes. We move content, keep addresses where we can and redirect the rest. We tell you what the new platform costs to run.
Should I redesign or just fix it?
It depends. If the site is slow, confusing or built on something that holds you back, a redesign helps. If it mostly needs better content and structure, fixing it can be cheaper. We tell you honestly.
How much does it cost?
It depends on the size of the site and how much of it changes. After a short call we send a written proposal.
How long does a redesign take?
Most business sites take between four and ten weeks, and redirects and testing are part of that. We give you a calendar once we know what is involved.
Will you keep my existing content?
We keep what performs and improve what does not. We tell you which pages we would keep, merge or retire, and why.
What do you check after launch?
That search engines can reach the site, that redirects work, that pages are indexed, that errors are fixed and that visits and leads are holding. We report what we see.
Redesign with confidence
Tell us about your site. We'll reply with a clear plan and a price.