YouTube Ads
Video that reaches people while they watch
YouTube is where people learn, compare and relax. We plan video ads for the moment that suits your goal, whether it is being remembered or getting someone to act, and measure beyond views.
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What video does best
Video can show, explain and persuade in ways text cannot. On YouTube you can pay to put it in front of people who may care.
Attention you can earn
A clear, interesting start earns the next few seconds, and people who choose to keep watching are worth more.
Targeting by interest and intent
Reach people by what they search, watch and care about, not only by age and place.
From awareness to action
Different formats suit different goals: be remembered, be considered or drive a sale.
What you get
How we run YouTube campaigns
A plan by goal
We choose formats and audiences for what you want: awareness, consideration or leads.
Video made for the format
Hooks, structure and calls to action that suit the way each ad appears.
Audiences built with care
Interests, searches, your own lists and people who visited you.
Tracking beyond views
Site actions, leads and sales connected, so we judge video by what it leads to.
Testing creative
Different openings and versions compared, keeping the ones that hold attention.
A budget you control
You set the limit and see where it goes.
Our approach
Start with the first five seconds
Many viewers can skip an ad after a few seconds, so the opening carries most of the weight. We write and test openings that name the viewer, show the problem or promise something specific, and only then explain who you are.
We match the format to the goal. Short, memorable ads suit awareness. Longer, explanatory videos suit people already considering you. Ads that appear in search results suit people actively looking for answers. We recommend one starting point rather than everything at once.
We pay attention to who sees the ad. A video that reaches the wrong audience is wasted, however good it is. We exclude placements and topics that do not fit your brand and review where the ads actually ran.
Video also works as a way to warm people up. We can follow viewers with other ads or emails, and measure whether those who watched are more likely to come back and act.
How it goes
From script to results
Agree the goal
What the video should achieve and how we will count it.
Plan and script
Hooks, structure and message, approved by you.
Produce and launch
Video made or edited, tracking connected and campaigns live.
Test and refine
Compare openings and audiences and keep what holds attention.
Report
A monthly report that ties views to actions.
Tell us what you want a video to achieve. We will tell you which format and audience we would try.
Get a free proposalIs it for you?
This is a good fit if
Your product needs explaining or showing
Services, software and products that are easier to understand on video.
You want to be remembered
Awareness helps when people compare several options before they buy.
You have, or can make, video
Or want help with simple production.
FAQ
YouTube Ads questions
What people ask before advertising on YouTube.
How are YouTube ads paid for?
It depends on the format and goal. Some are charged per view, some per click or action, and some per thousand impressions. We explain the model before we start.
Do I need a channel?
Yes, a YouTube channel hosts the videos. We can help you set one up and organize it.
Do you make the videos?
We can write, edit and produce simple videos. For bigger productions we quote separately or work with yours.
How long should a video ad be?
As long as it needs to be to do its job. Awareness ads can be very short, and explanatory ones longer. We test.
How much should I spend?
Enough to reach your audience several times and to learn. We suggest a starting budget and adjust.
How do you measure success?
By views and watch time as signals, and by actions such as visits, leads and sales when possible. We agree on the main measure before we start.
Can you control where my ads appear?
To a large degree. We exclude topics and placements that do not suit your brand and review where ads ran.
Can you advertise in Spanish?
Yes. We create and target for Spanish and English separately.
Who owns the account?
You do. We recommend an account in your name, with us as managers.
Can you guarantee results?
No. Results depend on the video, the audience and the offer. We promise careful testing and honest reports.
Put your story in front of the right viewers
Tell us what you want to achieve. We'll reply with a clear plan and a price.