Paid media
Ads that have to earn their budget
Search and social ads with a budget you control. We watch what every lead costs and cut whatever does not earn its place.
Get a free proposal
How we think about ads
An ad is not a cost, it is an experiment with a price tag. The job is to find out quickly what works and stop paying for what does not.
Measure before spending
If we cannot tell which ad led to which call or sale, we are guessing. Tracking comes first, always.
Start small, learn fast
A modest first budget teaches us more than a big launch, and it limits what a wrong guess can cost you.
Money over clicks
Clicks and impressions are easy to collect. We report what a lead costs and what it became.
What you get
Spend with a reason behind it
Tracking first
Before spending a dollar, we set up measurement so we know which ads lead to calls, forms and sales.
Campaign setup
Search and social campaigns built around your goals, with audiences, keywords and messages chosen on purpose.
Creative that gets tested
We run more than one version of the message and keep the one that works.
A budget you control
You set the monthly limit and you see where it goes. Our fee is separate and clear.
Constant trimming
Keywords, audiences and ads that do not earn their place get cut, and the money moves to what does.
Reports about money, not clicks
Cost per lead, leads per month and, when you can share the data, what those leads became.
Choosing channels
Search, social or both: where to put the first dollar
Search ads reach people who are already looking for what you sell. That intent makes them a strong first choice for services and products people search for by name, and it is where a lead is often cheapest to win.
Social ads reach people before they search. They suit offers that need to be seen to be wanted, such as visual products, events, or something people did not know to look for, and they let us target by interest, place and behavior.
Most businesses start with one channel, learn what a lead costs there and only then add another. We recommend the starting point from your goal and your market, and we are glad to tell you when a channel is not worth your money yet.
Whatever the channel, the ads are one half of the result. The page they lead to, the speed of your reply and your offer decide what happens next. We look at that path with you, because a good ad sending people to a weak page just buys disappointment.
How it goes
From plan to results
Goal and budget
We agree on what a lead is worth and what you are willing to spend to get one.
Set up and launch
Tracking, campaigns and ads go live, starting small to learn fast.
Learn and adjust
We read the results weekly in the first weeks, and cut or scale what we see.
Improve the path
We look at the page and the follow-up, because that is where many leads are lost.
Report
Each month you get the numbers and a plan for the next one.
How we work
What you can check, not just believe
Your ad accounts
We recommend accounts in your name, with us as managers, so you keep the history if we ever part ways.
You see the spend
You set the monthly limit and have access to the accounts and the reports, so you can check us.
Our fee is separate
The ad budget goes to the platforms. Our fee is stated apart, so you always know what is spent where.
No guaranteed results
We cannot promise leads or sales. We promise the method, the measurement and honest reports.
Tell us what you are selling and who to. We will tell you how we would start and what to watch.
Get a free proposalIs it for you?
This is a good fit if
You want leads sooner than SEO can give them
Ads can send people to you within days or weeks of launching.
You can say what a customer is worth
Even a rough number lets us decide how much a lead is worth paying for.
You want to see where the money goes
You get the account access and the reports to check us.
Specialties
Where we go deeper
Each one has its own page.
Google Ads
Be there when people search for what you sell.
- Search
- Shopping
Meta Ads
Reach the right people on Facebook and Instagram.
TikTok Ads
Short video ads for audiences who live on the app.
- Video
- Reach
LinkedIn Ads
Reach decision makers by job, company and industry.
- B2B
- Leads
YouTube Ads
Video that reaches people while they watch.
- Video
- Awareness
Google Shopping
Show your products with photo and price in search.
- Stores
- Products
Remarketing
Bring back people who already visited.
- Retargeting
- Sales
What clients say
People who have worked with us
I shared a rough idea of what I wanted… and I was blown away with the result.
Carlos G.Adsconver I have worked with them for years and they are truly great professionals. They know the digital business market perfectly.
Víctor M.FanConvert The work was excellent and delivered on the agreed dates. I wouldn't hesitate to work with them again. It has been great working together!
Sandy C.DisVoize Very professional. I have worked with them for a long time; they are very attentive and always there when you need them. Highly recommended, 100%.
Iñaki de M.Ex. Home
Translated from Spanish.
FAQ
Paid media questions
The things people worry about before they pay for ads.
How much should I spend?
Enough to learn something. We will suggest a starting budget based on your market and goals, then adjust as we see real numbers.
Who owns the ad accounts?
You should. We recommend accounts in your name, with us added as managers, so you keep everything if we ever part ways.
When will I see results?
Early signals often come in the first weeks. It usually takes a month or two of testing to find what works well, and we will be open about it along the way.
How much do you charge?
Our fee is separate from your ad budget and we state it in the proposal. It depends on how many channels and campaigns we manage. After a short call we send it in writing.
Which platform is best for me?
It depends on how your customers decide. People who search for what you sell are a good fit for search ads. Offers that need to be seen first often suit social ads. We recommend a start and test from there.
Can you guarantee leads or sales?
No. Ads depend on your market, your offer and your website as much as on the campaign. We promise careful setup, constant testing and honest reports.
What is the difference between paid media and pauta digital?
They are the same idea. Paid media is the common English term and pauta digital is a common way to say it in Spanish-speaking markets such as Colombia. We use both.
Do I need a landing page?
Often, yes. Sending people to a page made for the ad usually converts better than sending them to your home page. We can build it, and we always check where the ads lead.
Can I stop whenever I want?
Yes. The accounts are yours, so you keep the data and the campaigns, and you decide how long to continue.
Do you also run organic social media?
Yes, as a separate service. Many clients start with ads and add a steady social presence, or the other way round.
Ready to put a budget behind it?
Tell us what you're selling and who to. We'll tell you how we'd start.