Content and copywriting
Words that sound like you and help you sell
We write the texts for your website, your blog and your campaigns in English and Spanish, so you do not have to find the words. Written for readers first, and for search second.
Get a free proposal
What good copy does
Good copy is not clever. It tells the right person, in their words, why this is for them and what to do next.
Clear before creative
If a visitor cannot say what you do after ten seconds, a clever line will not save the page.
Specific beats impressive
"We reply within one business day" convinces more than "unrivaled customer service".
Written for the reader, found by search
The same text can answer people and earn visits from search, if it answers the real question.
What you get
What we write
Website copy
Home, services and about pages that explain what you do in a way people understand.
Blog articles
Useful articles that answer what your customers search for and support your SEO.
Ads and emails
Short copy for campaigns, built to be read quickly and acted on.
Written for each language
We write in Spanish and in English, not translate one into the other, so each reads naturally.
A voice guide
A short document describing how you sound, so every text, from any writer, stays yours.
Edited and fact-checked
A person writes, edits and checks every text, and nothing goes live without your approval.
How we write
From your knowledge to a page that works
You know your business better than any writer. Our job is to get that knowledge out of your head and into words your customers understand. We start with a conversation, or a recording, and read what you already have: old pages, emails, proposals, even how you explain things on the phone.
We plan before we write. For each page or article we decide who it is for, the question it answers, what the reader should do next and which search phrases it should naturally include. That plan is short, and you approve it, so nobody writes ten paragraphs in the wrong direction.
Then we write in your voice, edit hard and send you a draft. You comment, we revise, and the text only goes live when you say so. If something we write makes a claim, we ask you for the facts behind it. We do not invent numbers, testimonials or results.
Spanish and English each get their own writer or reviewer who speaks the language, and the words chosen suit your market. A text for Bogotá, Miami and Madrid is not the same text.
How it goes
How we write with you
We learn your voice
We talk, read what you have and agree on how you sound.
We plan the topics
What to write, for whom and why, based on what people search.
We write and you review
You see a draft, comment, and nothing goes live without your approval.
We optimize and publish
Titles, headings and links set for search, then published where you want.
We publish and measure
We track what gets read and what brings results.
Tell us what you need written. We will tell you where we would start.
Get a free proposalIs it for you?
This is a good fit if
You know your business but not how to say it
We help you find the words and keep them consistent.
You want a blog that supports SEO
Articles planned around real searches, not filler.
You work in two languages
Each language written for its readers, not translated word by word.
FAQ
Content questions
What people ask before hiring a writer.
Do you use AI to write?
We may use tools to help research and organize, but a person writes, edits and takes responsibility for every text. We do not publish text nobody read.
Will it sound like me?
That is the goal. We start by learning how you talk and adjust until you say it is yours.
Who owns the texts?
You do, once they are paid for. We confirm this in the proposal.
How much does it cost?
It depends on the number and length of texts. After a short call we send a written proposal.
How long does an article take?
It depends on the topic and how much research it needs. We agree a calendar when we plan the work, so you know what arrives when.
Can you write in Spanish and in English?
Yes. Each language is written by a person who speaks it, not translated by a tool.
Can you write about technical topics?
Often. We interview you or your team and read your material, then explain the topic simply. You check the facts before anything is published.
Do articles really help SEO?
They can, when they answer questions people search for and your site is technically sound. A single article rarely moves much, and a steady series can.
Will you copy other sites?
No. Every text is original and written for your business. We check that it is not copied.
Can you update my old content?
Yes. Refreshing an old page or article is often cheaper than writing a new one and can bring results sooner.
Let's find your words
Tell us what you need written. We'll reply with a clear plan and a price.